Event organizations and locations can make the difference for their visitors by developing information services around attractions, events and concerts and linking them to accessibility information. This allows their guests to choose the right means of transport and the fastest route. Also during their journey and the event, they receive advice on how to reach their destination the best and fastest.

Budget: The total budget for ITS Events is 570,000 euros.

 

Approach:

The approach from the Better Use program is aimed at delivery of up-to-date, complete and reliable public data on accessibility all around create events and public service facilities.

To integrate private data into services, an appeal is made to event organizations and service providers. The method consists of the following three subprojects:

• The activities under this subproject are carried out under the flag of the theme 'Data'. Through the twelve Beter Benutten regions, a reliable calendar of events is being developed as a basis for providing static public data about major events (with more than 10,000 visitors per day). Think about data about this planned traffic measures, open parking facilities and of such. This data flow runs from (usually local) governments to the National Road Traffic Data Database (NDW), which is being opened up for all interested service providers.

• The Hospitable Accessible Netherlands project Event organizers, location managers and city marketers made aware of their responsibility for accessibility of major events. A platform has been created for this. The participants want to work on 'free' apps and mobile websites that promote accessibility and hospitality, an event app for travel information to and during events, and knowledge exchange.

 

• The private data collection project and improved information provision. This project is about making it available and making it usable dates of events (organizations) and event locations, next to it use of that data in information services. Event organizations are about this and service providers consult each other.

 

Statistics:

The larger events in the Netherlands account for around 5 million annually car trips in or near the big cities during rush hour. Within the program better Use has shown that travel information services are an effective means to influence the behavior of travelers. About 20% of users are willing to change its travel behavior during busy periods on the road based on a travel advisory. When 50% of larger event organizations to provide up-to-date information and personal travel advice, in theory, annually during the rush hour half a million car rides in and around the city are affected. The condition is then that the apps and mobile websites by every visitor of larger events are consulted. By the external information (about traffic, weather, and route) to be linked to internal information (about parking, early bird offers, and tickets) the use is encouraged and created for the customer, provider and event organization the desired added value of the use

Estimation of events in figures:

• The number of event visitors per year is estimated at 35 million. This is excluding all other visitors to cities.

• Spread of events, 42% in the urban area; 52% at the edge of the urban area;m6% in the outlying area.

• Around 29% of the events take place on working days. To indicate the possible return on investments within this theme. we look at the practice of the Amsterdam Arena (general) and figures around a home match of Ajax. Below, an overview of costs and benefits about accessibility around events in general.